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The Importance Of Knowing The Difference Between An Employee And Contractor

The Importance Of Knowing The Difference Between An
Employee And A Contractor
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Posted by Esha Kumar on 1 April 2019

Do you know the difference between an employee and a contractor?
As the owner of a small business or startup, it is really important for you to know the difference between an employee and contractor, as getting this wrong might have huge consequences for your company.
A recent Federal Court case involving Foodora is a very good example of this.
Basically, Foodora had been wrongly classifying some of its employees as “contractors”.
In doing so they  hadn’t been paying their workers the minimum wage, super contributions or penalty rates.
Well, all it took was one former employee’s complaint – and now Foodora has gone into voluntary administration and no longer has a presence in Australia.
To avoid these consequences for your small business or startup, let’s go through the factors that affect the classification, as well as the practical differences you need to be aware of the two.
Factors That Affect The Classification…
Degree Of Control Over How Work Is Performed & Hours Of Work
If your worker performs tasks under your direction on an ongoing basis, they are more likely to be classified as an employee.
If they are provided with autonomy and can control how the work is completed themselves, they are more likely to be an independent contractor.
In the Foodora case, all the evidence pointed to Foodora having significant control when it came to the services performed by their workers.
The company controlled shift times, by setting start and finish times, locations for delivery and a reward system which saw workers paid more when they delivered during certain times.
The judges of the Federal Court took this as evidence that Foodora clearly controlled how their workers performed tasks.
Unlike independent contractors, Foodora delivery workers had little to no control over their schedules, indicating that they were in fact, employees.  
Expectation Of Work
An employee usually has an expectation that they will have ongoing work.
Whereas, a contractor is engaged for a specific task for which they have a particular skill set for.
Joshua Klooger, who is the former Foodora employee that brought the claim, expected ongoing work and was treated in a way that supported his expectation.
The company provided him with set shifts via an app. Though the days and times of work varied each week, the Federal Court thought that this looked like a casual employee, employed to complete work for a specific task or period.
The lesson here is that, if you want to hire people as independent contractors, you need to make it clear to your worker whether the tasks you require of them will be ongoing or just a one off.
Ignoring this might place them under the assumption that they are in fact an employee, and not an independent contractor.
Tools, Equipment And Uniform
If you are providing tools and equipment to your workers, they will be classified as an employee.
However, if the worker uses their own equipment, they are likely to be an independent contractor.
Something as simple as having your company logo printed on the equipment used by the worker, has the potential for an independent contractor being classified as your employee.
Even though Joshua rode his own bike when making deliveries, the storage box attached to his bike was labelled with the company’s logo.
Foodora workers also wore branded t-shirts when on the job, making it more likely that they were an employee rather than an independent contractor.
This is because the t-shirt could be considered as part of their uniform, associating them directly with their employer.
Method Of Payment And Leave Entitlements
Regular payments and leave entitlements may be an indicator that the person is an employee.
Independent contractors have their own ABN and will give you an invoice once the work you required of them is completed. They also don’t receive paid leave.
That being said, just not paying them regularly and giving them no leave entitlements doesn’t mean that they’re an independent contractor.
Similarly, just because you pay through an ABN, doesn’t mean the worker will be seen as an independent contractor.
These things need to be considered with the other factors mentioned above.
In the Foodora case, Joshua didn’t receive any leave benefits and was paid regularly in relation to the shifts he completed every week, which made it more likely that he was an employee.
Practical Differences – Risk, Superannuation And Tax
As an employer, you will be held legally responsible for all the actions your employees perform under their contract.
Whereas, an independent contractor will typically be liable for inadequate work or any work related injuries.
It is for this reason that independent contractors will often have their own insurance policy.
Super is another thing to consider. You must pay superannuation contributions for employees, but this is not required for independent contractors.
A similar situation applies for tax.
As an employer, you have an obligation to withhold PAYG tax from the regular payments made to your employee.
Whereas, a contractor will manage their own tax affairs.
Foodora made no superannuation contributions and did not deduct income tax.
You can see how an incorrect classification can quickly add up and be a significant financial risk for your business.
What To Take Away…
Knowing the difference between an employee and contractor is essential for any small business or startup owner.

It plays an important role when hiring people and defining their obligations as well as your responsibilities to them.
If you’re unsure of whether your workers are employees or contractors, do not hesitate to get in contact with us, we are here to help!

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About Latest Posts Esha KumarEsha is a marketing assistant at sprintlaw. She has experience in both the media and legal industries and is currently completing her Bachelor of Laws at the University of Sydney. Latest posts by Esha Kumar (see all) The Importance Of Knowing The Difference Between An Employee And Contractor – April 1, 2019 Can You Trust An Online Lawyer? – March 25, 2019 Terminating A Contract: What Do You Need To Know? – March 22, 2019

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Finding A Business Lawyer In Regional Australia

Finding A Business Lawyer In
Regional Australia
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Posted by Esha Kumar on 1 April 2019

If you’re a business based in regional Australia, this might be a familiar scenario for you:
You’ve just started up your own business and you live in regional Australia. Things are coming along well but when it comes to legal needs, you might find yourself with limited options.
Thinking about what legal needs you have for your startup, you start looking up any lawyers around town that can help you out.
There is one law firm in the area. But, they’re quite a distance away from home and specialise in a wide range of areas spanning from traffic related offences to manslaughter.
Obviously, not the kind of expertise you’re after.
You call your uncle, hoping that he might know someone who can help you out.
Turns out he did have to see a lawyer a couple of months back and he was “very good”.
After the call, you decide to do a couple of more searches just to see if you have missed anything.
It doesn’t take you long to realise that you’re getting the same results, over and over again.
This frustration is common for many small businesses and startups in regional Australia.
Having to find a business lawyer in the country can be difficult.
However, just like all other industries, many legal services are available online, and if you’re a business owner located in regional parts of Australia, it might be time to consider an online business lawyer to help you figure out your business legal needs.
Distance
Having now spent many hours searching for a lawyer, you decide to go with your Uncle’s recommendation.
Even though you are unsure of what they may be able to do for you, they are seemingly your only option and hope that they may consider helping you out.
You take the drive out and arrive at an office located on the streets of a small shopping strip.
The place seems empty and, after ringing the desk bell and waiting for a couple of minutes, your lawyer comes around to greet you.
Before getting started, he lets you know that he charges $200 for an initial consultation – which you agree to since you’ve come this far anyway.
He takes you into his office. Papers stacked everywhere, he clears a chair and gestures for you to take a seat.
After taking down your details, he asks you what you need.
You say to him, “I have just started a small business and need some assistance with the legal documentation I need before it’s completely up and running”
He spends around 30 minutes vaguely discussing what you need, and you get a sense that he’s not very confident with the subject matter. It turns out, he doesn’t specialise in business law and tells you that what you need is something he cannot help you with.
After a short apology, he walks you to the door.
Well, that was a complete was of time.
You may have found access to lawyers in regional Australia is quite limited and many that startup and small owners cannot find adequate legal services.
It is for this reason that over 65% of small business owners in outer-regional areas do not seek access to legal services.
Expertise
You want your startup to have the best chance for success, but are concerned about settling for a legal professional who may not have the right skill set to provide you with your business legal needs.
Your research has made it clear to you that almost all your other options are no less than a two hour drive away and they tend to specialise in personal law matters, such as wills and criminal law anyway.
There’s actually data to explain why this is the case. If you take NSW as an example, a significant proportion of lawyers are in urban areas, while only 12% are in country or rural locations.
And that’s only half the story. The data also suggests that lawyers in the country practice in areas such as wills and estates, conveyancing, family law and criminal, compared to the city.
It is no wonder that expertise in business and commercial law is scarce in regional Australia.
Yet, you don’t really want to settle for a lawyer without that expertise. Having poor legals is a huge risk for a company, which may have serious consequences for the future of your business.
Considered Going Online?
So, you’re back at square one.
You have travelled quite a distance, spent some money for an unhelpful consultation and still need to find a lawyer to help you with your needs.
Sometimes, the internet is your best friend.
A simple Google search could be your answer to finding the solution to your business legal needs.
Developments in legal tech and the push to place legal services online is something that is addressing the access gap for many regional business owners.
By going online, you won’t have to deal with extra travel and accessibility to your lawyer.
Fixed fee services and easy communication methods, whether it be through email or by a short phone call, online legal services are exactly what you need to give your business a strong legal basis.
If you wanted to find out whether an online lawyer is right for you, take a look at this article where we’ve set out the pros and cons of an online lawyer.
What To Take Away…
Accessibility to business lawyers in regional Australia is limited and costly.
With the benefits of ease of communication, efficiency and lower costs, the option of going online for your legal needs is the option to take.
If you are a regional startup or business owner and are finding it difficult to find someone to help with your business legal needs, feel free to contact us, we are more than happy to help!

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About Latest Posts Esha KumarEsha is a marketing assistant at sprintlaw. She has experience in both the media and legal industries and is currently completing her Bachelor of Laws at the University of Sydney. Latest posts by Esha Kumar (see all) Finding A Business Lawyer In Regional Australia – April 1, 2019 The Importance Of Knowing The Difference Between An Employee And Contractor – April 1, 2019 Can You Trust An Online Lawyer? – March 25, 2019

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Can You Trust An Online Lawyer?

Can You Trust An
Online Lawyer?
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Posted by Esha Kumar on 25 March 2019

It was only a matter of time before legal services went online.
In every industry, technology is constantly redefining the traditional way of doing things – and the law is no different.
With more and more online legal services available, you may be considering whether it’s a good idea to get an online lawyer for your business legal needs.
It seems cheaper, faster and more convenient – but are there any risks?
Online legal services are a big change from the traditional law model, so you may be questioning whether they are as effective and trustworthy.
Let’s take a look at 4 things to consider when deciding whether to use an online lawyer.

Trust And Empathy

For many businesses, having a trusting relationship with their lawyer is essential. But is it possible to build this necessary level of trust and understanding when you can’t look your lawyer in the face?
There’s something about face to face interactions that give you that extra layer of human empathy.
But that doesn’t necessarily mean that online interactions will compromise the integrity of the lawyer-client relationship.
If you think about it, we’re all used to communicating with a range of people and service providers online. The main thing to remember is that the person at the other end is just that – another person.
The benefit of engaging an online lawyer is that, although you may not see them in real life, you have a much greater opportunity to contact and communicate with them.
Gone are the days of having to schedule face to face appointments, travelling to your appointment, and working around busy schedules in order to organise times to discuss your needs.
With the ease of online communication, you can get in touch with your lawyer any time, from any place of convenience.
With this greater level of communication, you can have confidence that your lawyer understands your needs and concerns. You can actually collaborate with them, and come away with a solution that you know meets your requirements.

Transparency And Accessibility

Have you ever been in a situation where you needed legal services, but you didn’t know who to ask, what you needed, and what the process involved?
It shouldn’t be that confusing to get professional services.
Many online legal services are designed to be more accessible and transparent, so you can see your services being provided in a quick and easy manner.
Today you don’t need to go into an office and pay for an initial consultation – you can browse services online and get a quote at the click of a button.
Online lawyers and law firms can assist you to navigate the complexities of the law and help you find the answers you’re looking for.
Having more legal information online has made the process of finding legal help, deciding what services you need and being aware of the costs and time involved much easier.

Price certainty

Another common conception with seeing a traditional lawyer is that you don’t know how much it’s going to cost you.
Most online legal services provide a fixed fee service so you can understand exactly what services you need and what the price is from the start.
You no longer have to worry about being billed for calling your lawyer on the phone. Everything is covered in an upfront, packaged price.
This means that you won’t be hit with any hidden costs, as you’ll be provided with certainty and clarity about the price – something that many traditional law models don’t offer.

Efficiency

The impact of tech on online legal services means lawyers are more productive and have more time to provide efficient solutions to your questions.  
The traditional law model sees a lot of time spent on manual processes. With the efficiency of technology, online legal services maximise time spent on solving your problem. This often means that your business needs are completed to a higher standard, at a fraction of the time.
The time savings mean cheaper and faster services – and the focus will remain on your legal needs throughout the whole process.
When Online Doesn’t Work…
Even though the online legal space has many advantages, there are some situations where it may not work for you.
Sometimes, there are legal matters that will require a lot of manual paper handing.
For example, if you require assistance with things like conveyancing or the sale of your business, the online lawyer option may not be the right fit.
Also, if you’re the kind of person who prefers “premium concierge service” and would rather get your lawyer to do all the admin, it is unlikely that you will get this kind of service in the online space.
An online lawyer will minimise manual processes, to get cost savings and efficiency for you. The advantage of an online lawyers is that they can specifically address your business legal needs, and you only have to pay for that specific requirement.
It’s a bit like when AirBNB first came out – people didn’t expect the same level of amenities as a hotel. And you’d be fine with this because it was a bit cheaper and you didn’t have to pay for things you don’t really value.
Same with online lawyers – if you’re the kind of person that understands these limitations, you’ll be able to maximise the value you get for what you pay, and only pay for the things that matter to you.

By doing your research and being aware of what your business needs, the services offered by an online lawyer may be exactly what you need.
What To Take Away…
When you’re looking for a lawyer for your business, it may seem daunting to look for an online solution.
But if you find an online lawyer that is responsive, accessible and transparent about pricing, you can trust that they will offer you an efficient and cost-effective solution to your legal needs.

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About Latest Posts Esha KumarEsha is a marketing assistant at sprintlaw. She has experience in both the media and legal industries and is currently completing her Bachelor of Laws at the University of Sydney. Latest posts by Esha Kumar (see all) Can You Trust An Online Lawyer? – March 25, 2019 Terminating A Contract: What Do You Need To Know? – March 22, 2019

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Terminating A Contract: What Do You Need To Know?

Terminating A Contract: What Do
You Need To Know?
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Posted by Minna Boyle on 22 March 2019

Let’s say you’ve entered into a contract and you are unhappy with how it’s affecting the running of your business.
Or, the other party doesn’t do what they originally agreed to do.
Whatever the case may be, there’ll be a time when you want to know if you have a right to get out of (ie, ‘terminate’) the contract.
Who Can Terminate A Contract?
The rules around who can terminate a contract will depend on the situation, and what it says in the contract.
Depending on the contract, it may be an express clause within the contract that allows for it. There are also various situations where you may have an implied right to terminate the contract.
Here are three of the most common scenarios in which you might be able to terminate a contract.

Failure To Perform An “Essential Term” Of The Contract

An “essential term” is a legal concept you might hear being thrown around. It’s basically a clause in the contract that contains a key requirement.
If one party fails to perform an essential term of the contract, usually this will give the other party the right to terminate the contract.
So it’s important that you are aware of what the essential terms in your contract are.
You should also be aware that essential terms can be either express or implied.
Express terms
An express term is one which has been specifically agreed to by all parties of the contract.
You can terminate for the breach of an express term when it is explicitly stated in the contract that it is an essential term.
An example of an express term in a contract is one that says: “that time is of the essence of this agreement”.  
This means if the other party to the contract fails to fulfil their duties under the contract within the specified time frame, you have a right to terminate the contract.
An express term can also be shown if the contract specifically provides for the right to terminate if that term is breached.
For example, if your contract has a clause which states “in the case of a breach of this clause X, either party can terminate the contract”, a breach of that particular clause will allow you to terminate the contract.
Implied terms
A term can be implied into your contract in certain scenarios prescribed by law.
If you are able to prove the implied nature of a contract term and that the term was breached, you might have a right to termination.
So, how do you know if a term is implied into your contract?
A common example is where a term will be implied if it is needed to give full effect to the intention of the parties to the contract.
These can be based on the presumed or actual intentions of the parties, or just by what would be considered necessary based on the nature of the contract.
For example, in a contract for sale of goods, it would be implied that the good for sale will be fit for purpose, as this is pretty important for any contract regarding the sale of goods.
There can also be implied terms prescribed by the Australian Consumer Law, which provides statutory guarantees for consumer contracts. You can read more about them here.

Failure To Perform An Intermediate Term Of A Contract

It is also possible to terminate a contract if the other party breaches a non-essential term. You will have to prove that this breach impacts the core purpose of the contract.
So, it’s not an essential term, but it kinda is?
Yes it’s confusing. But unfortunately that’s how the judges decided to do things over centuries of legal cases and we have to live with it.
Basically, if the consequences of the breach deprive you substantially of the benefit of the contract, you would have a right to terminate the contract.

Unwillingness To Continue With The Performance Of The Contract

You could also terminate a contract if the other party is unwilling to perform the rest of their obligations under the contract.
Sometimes, the other party will begin to perform the contract in a way that is completely different to what you expected under the terms of the contract.
If it’s clear the other party no longer wants to be bound to the contract, you could have a right to terminate the contract.
You may even be able to terminate the contract before it actually starts, if it’s obvious that the other party is not going to follow through.
These kinds of scenarios are based on the conduct of the parties, and don’t rely on a particular term in the contract.
In those situations, you can try to affirm the contract – which will confirm that the parties are actually willing – or you can accept that it won’t work out and terminate the contract.
You’ve got to be careful here though – because if you’ve incorrectly interpreted the other party as being unwilling but they turn out to be willing, then you might accidentally give the other party a right to terminate by your own unwillingness.
What Is The Outcome Of Contract Termination?
Normally, your contract will specify the process for termination. You may need to notify the relevant stakeholders in a particular way, or give a certain amount of notice.
The termination clause in your contract will tell you what to do.
Once a contract has been terminated, generally you will no longer have to perform your future obligations under the contract.
However, there might be some things you need to complete once the contract has been terminated. For example, if the other party has already performed some work, you may have to pay them for the work completed.
What To Take Away…
It is important to understand when you may be able to terminate a contract you may have entered with another party.
Whether a party to your contract has been unable to fulfill their obligations or you believe there has been a significant breach of one of the terms in your contract, you do have a right to terminate the contract.
Contract termination is a complicated area to navigate as a startup or small business owner. Having a clear contract that sets out when you can terminate and the termination process can save you from more huge headaches.
If you need a contract for your business – or if you think you may have the right to terminate a contract – get in touch and we would love to take the time to answer any of your questions!

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About Latest Posts Minna BoyleMinna is the marketing co-ordinator at sprintlaw. After receiving a law degree from Macquarie University and working at a top tier law firm, Minna now manages the marketing systems at sprintlaw and focuses on making legal knowledge more accessible to the public. Latest posts by Minna Boyle (see all) Terminating A Contract: What Do You Need To Know? – March 22, 2019 Google TrustRank: Is Your Privacy Policy Impacting Your SEO? – March 15, 2019 5 Quick Tips for GDPR Compliance – March 15, 2019

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5 Quick Tips for GDPR Compliance

5 Quick Tips for
GDPR Compliance
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Posted by Minna Boyle on 15 March 2019

At the start of 2018, your inbox was probably getting flooded with emails from companies updating their Privacy Policies for the GDPR.
The General Data Privacy Regulation (GDPR) is a European Union law that came into effect in May 2018.
Why is this such a big deal?
It’s because the GDPR introduced changes to EU privacy laws that impact businesses all around the world.
Any data collected from a customer in the EU is now protected under the GDPR. It doesn’t matter where the data is processed – even Australian businesses with EU customers have to comply.
If you’re worried about how the GDPR could impact your Australian business, check out our 5 quick tips for GDPR compliance.
But first…
Privacy Law in Australia
Before getting to the European laws, it’s important to remember that Australia also has privacy laws that Australian businesses must comply with.
The Australian Privacy Principles are quite stringent, but there are some extra considerations under the GDPR. We’ll take you through these differences in this article.
It’s also important to bear in mind that the GDPR is a complex regulation with many different requirements. It’s not possible to follow this 5 tips and know you are 100% compliant.
These tips are designed to help you address some of the most common changes Australian businesses need to make to get in line with the GDPR – if you need further compliance advice you should speak to a European lawyer.
Now let’s look at our 5 quick tips for GDPR compliance.

Get A GDPR Compliant Privacy Policy

This one is easy and straightforward: Get a Privacy Policy that aligns with the GDPR privacy principles (as well as the Australian Privacy Principles).
Once you get this first step out of the way, you’ll be well on the right track.
That said, having a Privacy Policy is not enough. You actually have to do what the Privacy Policy says you will do! This is where the next 4 tips come in handy.

Know About ‘Personal Data’ Under The GDPR

The types of personal information protected by the GDPR are more extensive than under Australian privacy law. You need to know what data is protected.
Under the GDPR, ‘personal data’ includes:

Name
Photo
Email address
Phone number
Mailing address
Identifying numbers (e.g. bank account number)
IP addresses
Biometric data (e.g. finger prints)
Mobile device identifiers
Geo-location
Behavioural and demographic profiling data

Get A Cookie Pop-Up

One easy step in the right direction is to add a cookie information pop-up to your website.
This should include a link to your cookies policy outlining exactly what information you collect from your website visitors. You can check out cookie-script.com for a free and simple solution.

Know About ‘Consent’ Under The GDPR

The GDPR has strict requirements for what it means for people to consent for their personal data to be collected.
Some of these are:

“Opt-in” requirement: If you give customers a check-box option to receive more communications from you, make sure you leave the box unchecked. They have to actively give their consent by checking the box themself.
“Obvious” requirement: Make sure your requests for consent are not hidden or ambiguous. Using a pop-up on your homepage is a good option.

Store Your Data Properly

It’s a smart idea to clean up and invest in your data storage systems. You should try to find a good, secure CRM that can make sure your data storage is compliant.
At any time, you’re required to know the following things:

The personal data you’re holding is secure.
If necessary, you could find and access one person’s data in every place it’s stored.

This might sound pretty intense for a lot of small businesses. The reason for taking these measures is that under the GDPR, EU citizens have extra rights in relation to how and where their personal data is stored.
Subject Access Request
EU customers have the right to ask businesses how, why and where their personal data is being used. They can also request for this data to be deleted immediately, and the business must comply with this request.
If an EU customer asks you how, why and where their personal data is being used, you must provide them with an honest response, along with a copy of their personal data in an electronic format – free of charge.
To save time and stress, it’s smart to have a process in place for this situation. Preparing a template document in advance that outlines to the customer all the ways your business uses the personal data it collects is a good start.
The Right To Be Forgotten
If an EU customer asks you to delete their data, you must immediately delete the customer’s data from everywhere it is stored or used in your business.
This can be quite onerous – it’s not just your CRM or other databases. It’s all possible places that customer data could exist, including cookies, documents and archived emails.
Having a secure, centralised system for holding customer information can make it easier to locate all customer data at any time as needed.
There are serious fines and other penalties for non-compliance with these requirements.
What To Take Away…
These days, it’s important to take privacy law seriously. Particularly as an online business – or any business with a website.
If you’re based in Australia, make sure you comply with the Australian Privacy Principles. However, given that the internet allows you to have customers and users from around the world, sometimes you need to consider foreign laws too – like the GDPR.
These 5 quick tips are designed to help you make the first steps to getting in line with the GDPR as an Australian business. You can start by getting a GDPR Privacy Policy, cookies pop-up and opt-in subscription forms right now!
And remember – if you’re unsure about your GDPR compliance, you should get advice from a qualified, European lawyer.

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About Latest Posts Minna BoyleMinna is the marketing co-ordinator at sprintlaw. After receiving a law degree from Macquarie University and working at a top tier law firm, Minna now manages the marketing systems at sprintlaw and focuses on making legal knowledge more accessible to the public. Latest posts by Minna Boyle (see all) 5 Quick Tips for GDPR Compliance – March 15, 2019 How To Choose A Small Business Lawyer – March 5, 2019 Legal Advice On Whether To Lend Money To A Friend’s Business – March 5, 2019

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Google TrustRank: Is Your Privacy Policy Impacting Your SEO?

Google TrustRank: Is Your Privacy Policy
Impacting Your SEO?
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Posted by Minna Boyle on 15 March 2019

Let’s cut to the chase: Every website needs a Privacy Policy.
This is not just a legal issue, it’s important for your SEO too!
You might think no one will notice or care, but having a Privacy Policy on your website today is an absolute must.
And it’s not enough just to have a Privacy Policy – it’s important that it’s up to date.
Having a ‘trustworthy’ website helps you rank better on Google, and having an up to date Privacy Policy is an important part of this.
Let’s explore what makes Google trust a website, and how you can make sure your website complies.
Google TrustRank: How Does It Work?
If you’re focused on your SEO, you’ve probably come across Google TrustRank before.
TrustRank helps Google and other search engines avoid poor web content in their search results.
One way Google measures trust is by the number and quality of links going to your website. Most SEO savvy marketers are across this side of things.
But there are other ‘trust signals’ that Google looks for too.
Ultimately, Google will look for a set of criteria on your site. If you meet it, great, you get ranked. If you don’t, you could be blocked from the search results.
There’s no easy way to measure how much Google trusts your site, but there are a few quick things you can do to optimise your site for better results.
How To Optimise Your Website For TrustRank
Google ranks pages that are considered ‘trustworthy’. How does it decide? The algorithm isn’t available to the public, but there are a few things we do know.
Let’s look at 4 things you can do right now to improve trust for your site.

Links to Authority Sites

You might have noticed a lot of SEO experts talk about ‘backlinks’. These are important – but so is linking out. Having links to high authority websites helps build your trust ranking.

References

If you rely on sources for the information on your website, having a list of references and links can help let Google know that your site is well-researched, and therefore trustworthy.

Have Active Social Media Accounts

Being active on social media makes you look like a big brand – and bigger brands get more trust!

The Trust Pages

There are 4 pages that immediately help Google trust your site. These are:

Contact page
About us page
Terms of use
Privacy Policy

Even just having these 4 pages on your website will improve your ranking.
This brings us back to having a good, up to date Privacy Policy.
There are more things you can do, but this is a good starting point. If you’re looking at this list and thinking, “When’s the last time I checked my Privacy Policy” – don’t worry! We’ve got solutions for you.
How To Check If Your Privacy Policy Is Up To Date
If you’ve copied your Privacy Policy from another website, there’s no way of knowing whether it’s up to date, legally sound and governed by the relevant laws for your business.
In Australia, the laws around privacy are being updated quite often. This is because of changes in technology and attitudes towards privacy protection online.
And remember – we’re talking about websites here. Anyone around the world can access your website, not just people in Australia.
It’s impossible to constantly check if you are compliant with privacy laws all around the world, and luckily Australian protections are pretty strong.
However, if you’ve got a large customer base in another country, it’s a good idea to check whether you’re compliant with their privacy laws too.
One international privacy regulation that impacts many Australian businesses is the GDPR. You’ve probably heard of the GDPR – this is the European Privacy Law that came into force in May 2018. The GDPR gives a lot more control to individuals in relation to how their personal data is used.
Australian privacy laws aren’t quite as strict, but there is a trend towards better privacy protections. What’s more, the GDPR still impacts businesses all around the world – not just the EU.
So having a GDPR compliant privacy policy is often a good idea.
How A Privacy Policy Improves Customer Experience
Having a Privacy Policy doesn’t just build trust with Google – it builds trust with your customers too.
These days, privacy online is a big concern for most consumers and businesses. It’s worth considering how your customers feel about the way you use their information.
Visitors to your website will expect to see a Privacy Policy. If they don’t see one, they may have concerns about your use of their personal information or data.
What To Take Away…
At the end of the day, there are many reasons for having an up to date Privacy Policy on your website – legal compliance, customer experience and SEO ranking.
An up to date privacy policy, along with these other tips, can help boost your TrustRank and get you a higher search engine ranking.
It’s quick and easy to chat to a lawyer about your business and make sure you get a Privacy Policy that is right for you. If you want to sort it out now, feel free to get in touch with us and we’d be happy to help!

Need help with a Privacy Policy for your website?
We can help! Just get in touch and we can walk you through your options.
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About Latest Posts Minna BoyleMinna is the marketing co-ordinator at sprintlaw. After receiving a law degree from Macquarie University and working at a top tier law firm, Minna now manages the marketing systems at sprintlaw and focuses on making legal knowledge more accessible to the public. Latest posts by Minna Boyle (see all) Google TrustRank: Is Your Privacy Policy Impacting Your SEO? – March 15, 2019 5 Quick Tips for GDPR Compliance – March 15, 2019 How To Choose A Small Business Lawyer – March 5, 2019

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